Digitalization in the Travel & Hospitality Industry

The competitiveness that defines the recent industry environment has determined companies activating in the travel and hospitality industry to step their play up and make all the necessary efforts so that they are able to successfully navigate the digital era. And what better way to gain a competitive advantage in this day and age, than by leveraging digital technologies that allow businesses to offer superior services and enhanced customer knowledge to their clients?

In this regard, by integrating advanced technologies, hospitality, and tourism companies have managed to supply unique experiences to travelers, providing that the latter keep on coming back for more. So, let’s see exactly how businesses increase client satisfaction with the help of new technologies; to start things off, let’s take a look at artificial intelligence and big data analysis, which can help companies provide a more personalized experience. In this sense, by making use of these technologies and of proper tools, companies are able to analyze clients’ purchase and search history, and thus, create the right recommendations and suggestions, much to consumers’ delight.

Travel & Hospitality

When it comes to client support, since the travel and hospitality industry never sleeps, it is crucial that companies are able to provide round-the-clock help to their clients. And AI-powered chatbots help organizations in doing just that. They cater to customer needs 24/7, by turning to virtual assistants that answer inquiries and provide or edit information in real-time, at any hour of the day or night. Moreover, travelers can reach tourism and hospitality businesses across numerous channels, such as those circling around mobile apps, websites, or social media, which translates into a major advantage for companies, namely flexibility.

However, there is more to manufactured intelligence than chatbots and virtual assistants, as this technology gives rise to numerous possibilities for travel companies to up their game. Besides offering support and information, as we have seen earlier, AI-powered virtual assistants can perform various jobs such as those surrounding reservations and bookings, and helping customers with different issues that they may be experiencing. When mixed with device learning, artificial intelligence can also provide businesses with valuable insights, allowing them to make better decisions regarding pricing or marketing plans.

Moving on to another technology that has allowed travel companies – the internet of things, which, by means of connected devices, assists businesses in offering an enhanced experience to their clientele. With the help of IoT, travelers can control different appliances, right from their smartphone or tablet, being able to adjust lighting or temperature groups in their hotel rooms, with just a few faucets on their device. What’s more, businesses working in the travel and hospitality industry can take advantage of wearables to meet the needs of tech-savvy travelers. On smart cruises, for example, visitors are being given IoT-powered wearable devices, with the help of which they can open doors and perform transactions regarding food, drinks, or other products.

Last, but not least, we must feel the impact that virtual reality has had on the travel and hospitality industry. This technology permits travel agents to provide their customers with a virtual taste of the destination that they are looking into, making the process of establishing holiday details more lovely. By means of a virtual actuality headset, clients can go through the entire booking process virtually, without the need for a computer or other device. Such an immersive experience not only helps travelers make up their minds more easily but also helps travel agencies, which have seen an increase in revenue due to this feature. And hotels can offer such an experience too, enabling potential clients to take a virtual tour of the public rooms and even explore the nearby attractions.


Companies that carry out their training in the travel and hospitality sector, have been showing interest more and more in executing digital technologies, and for good reason. This practice not only assists them in offering excellent experiences to travelers but also helps them attract and retain clients, as well as increase returns and make better decisions. Artificial intelligence, big data, machine learning, the internet of things, and virtual reality are just some of the technologies that have made their method into the travel and hospitality industry, and that has the possibility to completely reshape the field.

Choose Infydots Software for your IT outsourcing projects

We have successfully completed several tasks for clients ranging from Fortune 500 to Forbes 50, and our excellent software development capabilities, along with our innovative system and our team of experienced software engineers, guide us as the preferred software development company in Romania. Our services cover web and mobile applications, web design, big data answers, database management systems, e-commerce solutions, cloud-enabled answers, content management solutions, business brains, and R&D.

Hospitality Software Solutions and Services

Legacy System Transformation

Hospitality modernization can be an open-ended journey to streamline process efficiency, improve company performance, and create new ways of serving your clients. Fully automated migration uses technology to convert gift code and data to modern solutions, letting hospitality organizations tackle modernization industries that align with business objectives.

Mobile App Development

Streamline the customer experience by connecting your resort’s services in a single app, from ordering concierge services to securing a golf course with one tap. A branded app choice lets your guests make the most of the recreational experience at your resort.

Loyalty and Reward System Development

With Intellectsoft’s impactful loyalty and reward solutions, it becomes easy to build emotional burdens by encouraging your clients to adopt particular behaviors and attitudes. It is equally important for hospitality companies to hard-wire the pursuit of such commitment into their processes.

Microservices and Third-party Integration

When it comes to microservices and third-party integration, we provide hospitality businesses with safe system refactoring into a more efficient architecture, thus, substantially running up development and facilitating system care.

Big Data Services

Being an integral part of the digital journey, Big Data is a legend to get and sustaining competitive advantages for hospitality businesses. The real-time tracking of the guest journey from marketing, visitor experience, business intelligence, and personalization enables improved inventory and workforce management, enhanced guest knowledge, increased marketing efficiency, and streamlined processes.

Custom Software Integration

Intellectsoft hotel management software integration with third-party systems for residential and commercial properties allows our clients to get robust solutions to take benefit of existing investments.

Custom Software Development Solutions

Set up involuntary, complete custom software development solutions to get instant, spot-on feedback from your guests. See how guests react to newly implemented ideas and the result of your staff with actionable analytics.

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